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Kasus Pelanggaran Etika Bisnis oleh Oreo PT. Nabisco

        Dijilat, diputer, lalu dicelupin. Itulah sepenggalan kata yang selalu masyarakat dengar dari salah satu perusahaan biskuit ternama, Kraft Indonesia, Oreo, sekitar dua tahun yang lampau. Brand image dengan yel-yel yang mudah dicerna seperti kasus di atas, sangat melekat kepada anak-anak. Segmentasi PT. Nabisco pun tepat dalam mengeluarkan produk biskuit cokelat berlapiskan susu ini, yaitu anak-anak. Ada pepatah mengatakan “tak ada satu pun orangtua yang tidak menyayangi anaknya”. Ini merupakan ungkapan yang tepat bagi orangtua yang mempunyai anak-anak terlebih anak yang masih berusia kecil. Kekhawatiran orangtua ini, menjadi membludak sebab diisukannya biskuit oreo, yang merupakan biskuit favorit anak-anak, mengandung bahan melamin.       Hal ini cukup berlangsung lama di dunia perbisnisan, sehingga tingkat penjualan menurun drastis. BPOM dan dinas kesehatan mengatakan bahwa oreo produksi luar negri mengandung melamin dan tidak layak untuk dik...

Giant Panda

          The giant panda has an insatiable appetite for bamboo. A typical animal eats half the day—a full 12 out of every 24 hours—and relieves itself dozens of times a day. It takes 28 pounds of bamboo to satisfy a giant panda's daily dietary needs, and it hungrily plucks the stalks with elongated wrist bones that function rather like thumbs. Pandas will sometimes eat birds or rodents as well.           Wild pandas live only in remote, mountainous regions in central China. These high bamboo forests are cool and wet—just as pandas like it. They may climb as high as 13,000 feet to feed on higher slopes in the summer season. Pandas are often seen eating in a relaxed sitting posture, with their hind legs stretched out before them. They may appear sedentary, but they are skilled tree-climbers and efficient swimmers.             Giant pandas are solitary. They have a hig...

Culture of Batik Indonesia

         Culture of Indonesia Batik as an asset which is now recognized cultural output growing at gemari. Batik Indonesia is one of the ways or techniques in the manufacture of Batik pakaian.Dan now have become part of fashion which account both for Fashion's Men or Women's Fashion. Batik-making in working techniques refers to two things. The first technique is the technique of coloring cloth using the coloring substance this evening to prevent staining part of the fabric.           Batik is a craft that has high artistic value and has become part of the culture of Indonesia (especially Java). Javanese women in the past made their skills in batik for a living, so in the past batik work is exclusively women's work until the invention of "Batik Cap". There are some exceptions to this phenomenon, namely the coastal batik masculine lines as can be seen in shades of "Mega Clouds" , which in some co...